facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast phone blog search brokercheck brokercheck Play Pause

Why Your Portfolio Should Match Your Goals

No two investors are exactly alike, so no two investment portfolios should be either. A portfolio that's appropriate for one person may not be the right fit for someone else. Building a portfolio around your financial goals, time horizon, and comfort with risk can help you stay focused on what matters most over the long term.

Your Goals Should Guide Your Investment Decisions


Every investment portfolio should begin with a clear understanding of what it's designed to accomplish. Someone saving for retirement in 30 years may have a very different investment strategy than someone who plans to begin taking withdrawals in the next few years.

Your investment portfolio should support your financial goals rather than simply reflect what's popular in the market today.

Time Horizon Matters


One of the most important factors in portfolio construction is how long your money will remain invested.

Investors with longer time horizons may be able to tolerate more short-term market fluctuations in pursuit of long-term growth. Those with shorter time horizons often place greater emphasis on preserving capital and managing risk as they approach the point when they'll need to use their investments.

Risk Should Be Appropriate for You


Every investment involves some level of risk, but the goal isn't to eliminate risk altogether. Instead, it's to build a portfolio with a level of risk that's appropriate for your personal circumstances.

A portfolio that causes you to lose sleep during periods of market volatility may not be aligned with your comfort level, while a portfolio that's too conservative may not provide enough long-term growth to help you reach your goals.

Avoid Comparing Your Portfolio to Others


It's easy to compare your investments to friends, coworkers, or what you hear in the financial media. However, another person's portfolio was built around their goals, not yours.

A well-designed portfolio should be evaluated by how well it's helping you progress toward your own financial objectives, not by whether it looks like someone else's.

The Sage Perspective


A successful portfolio isn't defined by owning the latest investment or generating the highest return in any given year... it's defined by how well it supports your long-term financial goals. When your portfolio is built around your objectives instead of market trends, it becomes easier to stay disciplined and make thoughtful financial decisions through changing market conditions.


Disclosure: The information provided is for educational purposes only and is not intended as personalized investment, tax, legal, or accounting advice. All investing involves risk, including the possible loss of principal. Asset allocation and diversification do not guarantee a profit or protect against loss. Please consult with your financial professional and other qualified advisors regarding your individual circumstances.